Beer Business Finance Association: Building our KPIs

In our last meeting we had a group exercise to brainstorm the most important Key Performance Indicators for beer wholesalers.

We broke into groups and everyone came up with as many KPIs as they could think of.

At the end of the exercise, we had dozens of key metrics to choose from.

Watch a video summary of the exercise here…

If this type of information is useful to your wholesaler team, I encourage you to join our Beer Business Finance Association.

The association gives you the opportunity to connect with peers, share best practices, and learn from each other.

When I started in the beer business as a CFO 20 years ago, I wish that a group like this existed. It’s a place to connect, network, ask questions, and get answers.

No one knows it all, but together we can learn a lot from each other.

If you’d like more information about the association, just email me at or pick a convenient time on my for a short zoom chat.

Yours in financial training,


p.s. Learn more about the Beer Business Finance Association .