Use This KPI Matrix

The KPI matrix is a useful tool to ensure you are measuring what matters in every department of your business.

In the video below, we’ll review how the matrix works, what the categories are, and how you can implement this tool in your beer business.

Do This Next

  1. Watch the short video below: Key Performance Indicator Matrix
  2. Learn more about the Beer Business Finance Association and our wholesaler KPI break-out session

KPI Matrix Summary

  • Financial – Sales growth, profit, cash flow
  • Customer Service – Pick accuracy, order fulfillment, customer reviews
  • Marketing – Social media, events, customer emails/texts
  • Operations & People – Safety, employee satisfaction, turnover

KPIs by Department: Everyone gets a number

  • Sales – growth %
  • Delivery – truck reconciliation accuracy
  • Warehouse – cases picked/hour
  • Inventory Manager – days on hand
  • Admin – A/R collections
  • Marketing – website visits, follows, subscribers