Wholesaler Gross Profit Series: GP 101

Wholesaler gross profit is a big driver of financial results.

In the short video below we’ll cover the basics of gross profit, and provide starting points for you to analyze and improve this key financial metric in your beer business.

Key Gross Profit Topics:

  • How to express gross profit in a percentage for easy communication of the GP goal
  • The components of gross profit: Sales and cost of goods sold
  • How to use gross profit in decision making to drive better financial outcomes
  • Next steps: Gross profit trend analysis, tools, and calculators

Watch the Gross Profit 101 video:

P.S. Get the Wholesaler Gross Profit Guide included with your subscription to Beer Business Finance.