Humans were put on this planet to create things. You were put here to create business value, you just don’t know it yet.
But now you do.
Creating business value isn’t just for the purpose of selling your company one day at a higher price, although that is one benefit. Value creation is important for today as well as tomorrow. Value equates to strength and strength gives you options. It’s nice to have options.
A stronger company is better positioned to borrow money if a need or an opportunity arises. Maybe the beer distributor next door comes up for sale, the one you’ve had your eye on for twenty years. Value creation today, paves the way for that acquisition tomorrow.