Breaking Down the Economics of the Beer Industry with the NBWA’s Lester Jones

In today’s podcast we hear from Lester Jones, Chief Economist and VP of Analytics for the National Beer Wholesalers Association.

Lester’s job is to track everything quantitative, economic and demographic about the beer industry. And today he shares what happened in 2022 and his outlook for 2023.

Key Questions Asked and Answered

  • How did beer do last year?
  • What’s the outlook for 2023?
  • What is the data telling us?
  • How can beer wholesalers use this information to increase sales?

Key Topics

  • Total beer consumption
  • On / Off Premise trends
  • Sales growth by product segment
  • Inflation, cost pressures, and supply chain issues


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