Humans were put on this planet to create things. You were put here to create business value, you just don’t know it yet.

But now you do.

Creating business value isn’t just for the purpose of selling one day at a higher price, although that is one benefit. Value creation is important for today as well as tomorrow. Value equates to strength and strength gives you options.

A stronger company is better positioned to borrow money if a need or an opportunity arises. Maybe the distributor next door comes up for sale, the one you’ve had your eye on for twenty years. Value creation today, paves the way for that acquisition tomorrow.

A stronger company is better able to withstand a downturn in business. Creating value today provides a cushion for when sales are soft, or unexpected financial challenges hit your business. Value gives you stability and strength to weather the storm.

Value creation isn’t just for sellers, it’s for buyers and holders too. Whether you’re in business for the short term or long term, a focus on creating value holds tremendous benefits your company.

Now that you have a few nuggets about why business value is important, you can focus on how to create more value in your company. The Value Creation Checklist below will get you started.