Today we talk about navigating current market challenges and brand slumps with Bud Dunn from VxP.
These days, beer wholesalers have a doozy of a “brand slump” with the Bud Light debacle. Bud and I talk about tactics and strategies that distributors can use to navigate the current chaos, and overcome future brand slumps when they occur.
Key Topics
- Factors that cause a brand slump, and what to do when it happens
- Tactics, strategies and best practices to deal with a brand slump
- How to use VxP as a tool to identify market opportunities and overcome challenges
Resources
- Read the article: Strategies for beer distributors to master market shifts
- Get the FREE beer business financial newsletter
- Learn more about the Beer Business Finance Association