Navigating the Bud Light Debacle: Turning Challenges into Opportunities

Today we talk about navigating current market challenges and brand slumps with Bud Dunn from VxP.

These days, beer wholesalers have a doozy of a “brand slump” with the Bud Light debacle.  Bud and I talk about tactics and strategies that distributors can use to navigate the current chaos, and overcome future brand slumps when they occur.

Key Topics

  • Factors that cause a brand slump, and what to do when it happens
  • Tactics, strategies and best practices to deal with a brand slump
  • How to use VxP as a tool to identify market opportunities and overcome challenges