We are always on the lookout for ways to reduce wasteful or un-necessary spending in our beer business.
Bob Fifer, author of Double Your Profits in 6 Months or Less, suggests that you ask one question towards this goal:
“If I eliminated this cost, would I really lose revenue or profits?”
Fifer suggests that you be very specific when answering this question.
How and where will you lose revenue and profits?
“If you can’t figure how and where,” Fifer says, “then you don’t need the cost.”
Ask the One Question, reduce spending, and transform your financial results.